So I had planned to cover another topic today, but then this just came up in my Twitter stream– 98% of Green Labeled Products are Actually Greenwashed. Treehugger, who published the tweet linking to a post on their site, can be a little over the top sometimes, but here they are just citing a study by TerraChoice Environmental Marketing.
TerraChoice has its own green product standard, EcoLogo. My questions is, as “North America’s largest, most respected environmental standard and certification mark,” is EcoLogo responsible for any of that 98%?
Greenwashing is prevalent, sure, but to say 98% of all green labels are greenwashed seems a bit on the high side. If this data is accurate, then what’s the solution?
What do you think?
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