It’s easy for me or anyone to criticize the abundance of greenwashing in the world. Examples are everywhere from mainstream TV to trade publications. So today, I’d like to take this space and highlight a few examples of green marketing that prove this niche can set the bar high.
I apologize for not embedding images into this post, but WordPress seems to be hating everything I upload and won’t show the images.
GE Digital Hologram Ad
Say you’re GE. You have all the money in the world to spend on marketing your windmill technology. What would you do? How about create an unbelievable interactive digital hologram? Will this tactic engage a large audience? No. There’s too much required participation and technology. But it’s an innovative idea and it’s used for a sustainable cause.
MTV Global Warming Outdoor/Ambient Advertising
I love well-executed ambient advertising. MTV does a great job promoting their corporate sustainability with this well-placed ad.
Denver Water
In my opinion, Denver Water’s recent campaign to promote the conservation of water is one the best green-related campaigns so far. From billboards to grocery store conveyor belts, Denver Water really did a wonderful job.
Volkswagen
Can a car company be green or is this issue comparable to the saying about the bear and your friend– you don’t have to be faster than a bear, just faster than your friend next to you. As long as your car company is greener the most others, you’ll be okay. Volkswagen seems to be a step ahead of the competition by spreading the message about the company’s sustainable initiatives and not just best-in-class mpg.
What are your favorite pieces of green-related marketing? Post a link in the comments and let us see a few more examples of those doing it right.
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